for mothers rejecting the 9-5 jail cell and building RICH lives
with 6-7 figure businesses that give you control over your time, presence with your family, and freedom in your finances
the #1 business education & mentorship company
With over a decade of experience helping women scale their businesses beyond their wildest dreams, Brittani is the powerhouse behind Rich Girl Culture. Known for her raw authenticity, humor, and no-BS teaching style, Brittani empowers women entrepreneurs to break barriers, embrace their full potential, and achieve purposeful success.
Her mission is simple: to create a thriving, inclusive community where women feel welcomed, inspired, and unstoppable.
Whether you’re just starting out or ready to take your business to new heights, Brittani is here to guide you with actionable advice, unshakeable support, and a healthy dose of real talk.
Led by unapologetic power player,
LEXIE PENICHET
From the woman who left her 9-5, built a 7-figure brand, tore it down in the name of family, and built a better one in less than a year, RICH AS A MOTHER exists to help you build a business that funds your version of a RICH life.
MOTHER | ENTREPRENEUR | LEADER | EDUCATOR | MOTHER | ENTREPRENEUR | LEADER | EDUCATOR | MOTHER | ENTREPRENEUR | LEADER | EDUCATOR | MOTHER | ENTREPRENEUR | LEADER | EDUCATOR | MOTHER | ENTREPRENEUR | LEADER | EDUCATOR | MOTHER | ENTREPRENEUR | LEADER | EDUCATOR
"Lexie is the person you hire when you're ready to stop playing business and start making life changing money."
samantha, financial literacy coach
(wife & mother of 4)
about lexie & the mission
what would happen if
YOU MADE
a million dollars
over the next 1-5 years?
You 100% reject the idea that we were created to spend half of our life in a fluorescent lit jail struggling to provide basic necessities for our family.
You know there's opportunity to make tons of money working for yourself because you see people doing it all over the internet, and you're willing to step out make it happen for you and yours.
You want to bring in $20k+ every month, consistently (without second guessing your marketing and scrambling for sales) so you can give your children experiences you never had, fully fund your retirement, invest in real estate, donate generously to those in your community and build a RICH life that future generations will thank you for.
and you want to do it with a business that allows you to be present for your children at the same time?
this is what rich as a mother is all about
created for women just like YOU who are done living their life tied to a desk whether it's working for a soul-sucking company or your "dream business" that accidentally turned into another job.
women who want to alter the trajectory of their family's life by making loads of cash doing work they love without sacrificing motherhood
from teen mom to time square billboard
I get it, your a mom with big ambition, big business dreams, and you want it all— the freedom, the money, and the legacy.
let's fund your rich life
how to work with me & grow your 6-7 figure business
for coaches, online educators, and service providers
whole mother level
My signature, results-driven program that pairs strategy, direct support from me, and identity transformation taking you from struggling business owner to thriving, mother entrepreneur—adding 6 figures of annual revenue without sacrificing your family.
1 on 1 coaching & brand execution
1 ON 1 Coaching is the fastest way to build and scale. This personalized high-touch experience includes my entire curriculum library, 1:1 coaching & support from Lexie, and a full branding experience with custom creative deliverables.
THE MOTHERHOOD
The Motherhood is the high-value, low-maintenance membership for mother entrepreneurs who want to learn both the strategy and mindset behind my 6-7 figure companies and how I balance it all raising 4 children.
resources
10 Free Mindset Injections for Mothers Scaling to 6-7 Figures
Mindset is 80% of the game when it comes to holding both entrepreneurship & motherhood. Binge these critical perspective shifts, and watch your business blow up while your family thrives.
What to Say on Social
The sales psychology backed content system that takes your messaging from basic and bland to signing high ticket clients on repeat...in less than 2 hours.
more to come
Episode 1:
My Vision for Rich As A Mother
Episode 5: How to Make Your First $100k in Your Business
Episode 7: How I Turned a $900 gig into a 7 Figure Business
Episode 4: How to Get Fit & Change Your Life w/ Tiana Gonzalez
business
motherhood
culture
the rich as a mother podcast
Hosted by Lexie Penichet, founder of Rich As A Mother, this podcast is your weekly dose of practical business strategy, transparent motherhood conversations, and the cultural discussions everyone else is too afraid to have.
With powerful solo episodes and guest convos, we go beyond surface-level marketing tips to unpack what it really takes to build a legacy-level business without sacrificing your family and your life in the process.
SEASON 2 LAUNCHING SEPTEMBER 1st
learn more
